What is Search Engine Marketing? Search Engine Marketing is getting your products and services in front of people who are actively searching for what you have. Search Engine Marketing does not increase the number of searchers but gets you in front of those who are. Increase the percentage of searchers you get in front of, then you will increase the percentage of searchers that come to your website. Search Engine Marketing does not increase web traffic by increasing the number of searchers but by increasing the number of times your ad, website, article, video or blog is presented to those who are searching.
What elements make up Search Engine Marketing? Paid search or pay per click management. Search Engine Optimization (SEO) for organic search results. This is getting the keywords that searchers use when they are looking for your products and services to rank on the first page of the search engines. Viral marketing. This includes article marketing, video marketing, shopping engines, blog and web 2.0 to name a few.
How Will Search Engine Marketing Impact Your Website Traffic? The better rankings you have the more traffic you will get. The more terms that rank well (on the first page), the more traffic you will get. The more real estate your keywords, articles, blogs and videos occupy, the more traffic you will get.
Why Is Search Engine Marketing Important In A “Down Economy”? Unfortunately, a lot of companies start cutting marketing budgets to save money. I agree to some extent. If a program is not working it should be targeted for evaluation or elimination. The big challenge is that with a down economy is that there will be fewer searchers. I have a long term care insurance client that saw a 70% drop in the number people searching for long term care insurance in one month! The impact on traffic and leads was immediate. The “good news” is that the down turn in the number of searchers also impacts everyone in that market space. Search Engine Marketing in a down economy will help you capture those precious few who are in the hunt for what you are offering.
Bottom line: If your customers cannot find you, they will find someone else. Our passion is to give you a fighting chance. We know what is important to search engines. CLICKADVANTAGE has the experience, tools and resources to provide search engine optimization to help you improve web site traffic through our Managed Engine Marketing Services and PPC Search Engine Marketing Placement Program. Our value far exceeds our rates!
For More Information:
Understanding Search Engine Marketing: Search Engine Marketing Articles
Using video marketing to create trust and get visitors attention: Rush Hour Video Marketing
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